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September 12, 2026Short & citedBlog
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Money & Work • Confectionery

Snickers

Snickers is a chocolate bar made by Mars, Incorporated, consisting of nougat topped with caramel and peanuts, all covered in milk chocolate.

Updated September 12, 20261 min readCited sources

Snickers is a chocolate bar made by Mars, Incorporated, combining nougat, caramel, and peanuts in milk chocolate. Introduced in 1930, it is one of the world's best-selling candy bars.

What it is

Snickers is a chocolate bar composed of a nougat base topped with caramel and peanuts, all coated in milk chocolate. Its combination of textures and flavours has made it a market leader globally.

History and name origin

Snickers was introduced by Mars in 1930 and is said to be named after the Mars family’s favourite horse. In the United Kingdom and Ireland, it was sold as Marathon until 1990, when Mars switched to global branding.

Product variety

The brand has expanded into variants such as mini bars, dark chocolate, white chocolate, ice cream bars, and protein-oriented versions. Snickers remains widely available in Canada as part of the mainstream confectionery market.

In short

  • Made by Mars, introduced in 1930
  • Contains nougat, caramel, peanuts, and milk chocolate
  • Named after the Mars family's favourite horse
  • Sold in Canada and globally with many variants
Canadian angle

Snickers is sold in Canada as a widely available mass-market chocolate bar and is part of the broader North American confectionery market.

Quick questions

What is Snickers?
Snickers is a chocolate candy bar made by Mars, Incorporated, with nougat, caramel, and peanuts covered in milk chocolate.
When was Snickers introduced?
Snickers was introduced in 1930.
Why is Snickers called Snickers?
The brand is said to be named after the Mars family’s favourite horse.

Sources

  1. Wikipediahttps://en.wikipedia.org/wiki/Snickers
    Supports: Product description, introduction date, manufacturer, name origin, variants, and historical notes.
  2. SnackHistoryhttps://www.snackhistory.com/snickers/
    Supports: Introduced in 1930, manufacturer, ingredients, country of origin, and former UK/Ireland name Marathon.
  3. Sugar Associationhttps://www.sugar.org/blog/snickers/
    Supports: Composition, manufacture by Mars, 1930 origin in Chicago, and reported global sales.