Money & Work • Banking

PC Financial

PC Financial is a Canadian financial-services brand associated with Loblaw Companies.

Updated July 27, 20261 min readCited sources

PC Financial is a Canadian financial-services brand owned by Loblaw Companies, best known for its PC Optimum-linked credit cards and the no-monthly-fee PC Money Account.

What it is

PC Financial is the short form of President’s Choice Financial, a brand tied to Loblaw Companies. It operates through subsidiaries including President’s Choice Bank (which issues credit cards) and PC Financial Insurance Brokers. Its products are designed around the PC Optimum loyalty program, rewarding everyday spending at Loblaw-owned and partner merchants.

Key details

Current products include PC-branded Mastercard credit cards and the PC Money Account, which earns PC Optimum points on purchases and offers an optional savings feature. Historical banking products were phased out in 2017. In December 2025, Loblaw announced an agreement for EQB to acquire PC Financial, pending regulatory approval.

Why it matters

PC Financial is a distinctly Canadian brand that ties consumer banking and credit to a major retail loyalty program. For Canadians who shop at Loblaw stores or PC Optimum partners, it offers a streamlined way to earn rewards on everyday spending without monthly fees.

In short

PC Financial is a Loblaw-owned brand focused on PC Optimum rewards.
Main products: PC Mastercard credit cards and PC Money Account.
No monthly fees on the PC Money Account; points earned on spending.
EQB acquisition announced in December 2025, pending approval.

Canadian angle

PC Financial is a distinctly Canadian brand tied to Loblaw, PC Optimum, and Canadian retail spending patterns. It is relevant to Canadian consumers because its products are designed around Canadian banking, residency eligibility, and loyalty rewards at Canadian merchants.[2][9][12]

Quick questions

What is PC Financial?

PC Financial is a Canadian financial-services brand associated with Loblaw Companies, best known for its PC Optimum-linked credit cards and PC Money Account.

How do I open a PC Financial account?

PC Money Account applications are completed online. Requirements include being a Canadian resident and at least 16 years old, and providing a SIN if adding the savings feature.

PC Financial vs Tangerine

PC Financial is primarily a rewards-linked brand centered on PC Optimum points, while Tangerine is a broader digital bank. PC Financial’s current consumer focus is narrower and more loyalty-program oriented.

Sources

PC Financial — https://www.pcfinancial.ca/en/
Supports: Brand positioning, PC Optimum rewards messaging, and current product marketing.
Wikipedia — https://en.wikipedia.org/wiki/President's_Choice_Financial
Supports: Brand identity, ownership structure, and relationship to Loblaw and President’s Choice Bank.
CreditResources.ca — https://creditresources.ca/banking/pc-review-presidents-choice-banking-rewards-canada-2026/
Supports: Historical note that banking products moved to Simplii in 2017 and that PC Financial now focuses on credit cards and the PC Money Account.
Forbes Advisor Canada — https://www.forbes.com/advisor/ca/credit-cards/reviews/pc-financial-mastercard/
Supports: General credit-card review points, no annual fee, and rewards positioning.
PC Financial — https://www.pcfinancial.ca/en/credit-cards/world-elite/
Supports: Issuer information and PC Optimum points earned on purchases.
PC Financial — https://www.pcfinancial.ca/en/pc-money-account/
Supports: PC Money Account features, residency and age requirements, and savings feature.
Google Play — https://play.google.com/store/apps/details?id=ca.pcfinancial.bank&hl=en_US
Supports: Support contact email for the PC Financial mobile app.
Ratehub — https://www.ratehub.ca/blog/how-the-pc-optimum-program-works/
Supports: PC Optimum redemption mechanics and the relationship between points, credit cards, and the PC Money Account.