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September 12, 2026Short & citedBlog
Civic Viewpoint.
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Kept by Bryan McAllister — short guides, clear facts, and the Canadian angle when it matters.
How It Works • Branding

Google logo

The Google logo is the wordmark and visual identity used by Google since the company’s earliest days.

Updated September 12, 20261 min readCited sources

The Google logo is the company's wordmark, known for its simple multicolour design. It has evolved from early experiments to the current Product Sans logo introduced in 2015 and refined in 2026.

What it is

The Google logo uses a clean sans-serif style with Product Sans typeface, featuring four colours: blue, red, yellow, and green. This geometric wordmark replaced an earlier decorative logo in 2015, reflecting a modern, simplified brand identity.

Why it matters

The logo is instantly recognizable across Google services like Search, YouTube, and Android. Canadian users see it daily, and Google Doodles on the Canadian homepage mark local and global occasions, reinforcing the brand's playful, innovative character.

Key details

The first Google logo was created by Sergey Brin in 1997 using GIMP. Ruth Kedar designed the well-known late-1990s version with Catull typeface. The current logo debuted on September 1, 2015, and was slightly modified on May 19, 2026. The first Google Doodle appeared in 1998.

In short

  • Google's logo uses four colours: blue, red, yellow, green.
  • Current logo introduced in 2015, using Product Sans font.
  • Logo revised once in 2026 with minor changes.
  • Google Doodles are temporary logo variations for special events.
Canadian angle

Google’s logo is widely seen by Canadian users through Google Search, YouTube, Android, Chrome, and other Google services, and Google Doodles appear on the Canadian version of the homepage for selected local and global occasions.

Quick questions

What is the history of the Google logo?
Google’s logo began with early experimental versions in the late 1990s, including one made by Sergey Brin. The best-known early logo was designed by Ruth Kedar, and the current simplified logo dates to 2015.
What are the Google logo colors?
The Google logo uses four colours: blue, red, yellow, and green. These colours have remained part of the brand across later redesigns.
What is a Google Doodle?
A Google Doodle is a temporary version of the Google logo used to mark holidays, events, anniversaries, or notable figures. The first Doodle appeared in 1998.

Sources

  1. Wikipedia — https://en.wikipedia.org/wiki/Google_logo
    Supports: History of the logo, 2015 redesign, 2026 modification, Ruth Kedar, Catull typeface
  2. HubSpot — https://blog.hubspot.com/marketing/google-logo-history
    Supports: Early Google Doodle history and first Doodle in 1998
  3. Looka — https://looka.com/blog/google-logo/
    Supports: Logo colours, meaning, Product Sans, and design interpretation
  4. Hatchwise — https://www.hatchwise.com/resources/the-history-of-the-google-logo
    Supports: BackRub name, first logo history, first Doodle context, Product Sans
  5. WScube Tech — https://www.wscubetech.com/blog/google-logo-history/
    Supports: Early logo history, Ruth Kedar’s role, colour symbolism