Gerber Baby
The Gerber Baby is the trademark logo used by Gerber Products Company on its baby food and related baby products.
The Gerber Baby is the trademark logo used by Gerber Products Company on its baby food and related products. The image, drawn by Dorothy Hope Smith, is based on Ann Turner Cook.
What it is
The Gerber Baby is a charcoal sketch that first appeared on Gerber products in 1928. Gerber adopted it as its official trademark in 1931, and it has remained the company's core brand image ever since.
Key details
Artist Dorothy Hope Smith created the sketch. The baby depicted was Ann Turner Cook, though her identity was not widely publicized for many years. Gerber later confirmed Cook as the model. The image has stayed essentially unchanged over decades.
Why it matters
The Gerber Baby is one of the most recognizable baby-food brand images in the United States. It is also familiar to Canadian consumers, as Gerber products are sold in Canada.
In short
- The Gerber Baby is the trademark logo for Gerber baby food.
- First used on products in 1928; trademarked in 1931.
- Drawn by Dorothy Hope Smith; model was Ann Turner Cook.
- Image has remained unchanged for decades.
Gerber products are sold in Canada, so the Gerber Baby is also a familiar brand image for Canadian consumers.
Quick questions
What is the Gerber Baby?
Who was the Gerber Baby based on?
Who drew the Gerber Baby?
Sources
- Wikipedia — https://en.wikipedia.org/wiki/Gerber_BabySupports: Identifies the Gerber Baby as Gerber’s trademark logo and names Dorothy Hope Smith and Ann Turner Cook.
- Gerber Life Insurance Company — https://www.gerberlife.com/about/who-is-the-gerber-babySupports: States that Ann Turner Cook was the Gerber Baby and that the image appeared in 1928 and became a trademark in 1931.
- Gerber Childrenswear LLC — https://www.gerbercw.com/HOME/AboutUs/tabid/155/Default.aspxSupports: States the image was selected in 1928 and adopted as Gerber’s official trademark in 1931.
- CBS News Detroit — https://www.cbsnews.com/detroit/news/gerber-michigan-roots-american-history/Supports: Reports that the logo was a charcoal sketch created by Dorothy Hope Smith of Ann Turner Cook.