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Money & Work • Motorsport

Flavio Briatore

Flavio Briatore is an Italian businessman and former Formula One team principal born in Verzuolo, Italy, in 1950.

Updated September 11, 20261 min readCited sources

Flavio Briatore is an Italian businessman and former Formula One team principal. He is known for his leadership at Benetton, Renault, and Alpine, as well as luxury hospitality ventures.

Who is Flavio Briatore?

Born on 12 April 1950 in Verzuolo, Piedmont, Italy, Briatore began his career in business before moving into Formula One management. He became team principal at Benetton in the early 1990s and later led Renault's F1 team, overseeing championship success.

Why his Formula One career matters

Briatore's tenure at Renault included major wins but ended in 2009 after the Singapore Grand Prix crash scandal (Crashgate). He was forced out of the sport, but returned in 2024 as an executive adviser for Alpine, later taking a more direct leadership role.

What are his business interests?

Outside motorsport, Briatore built a reputation as a luxury entrepreneur. He is associated with high-end clubs, resorts, and the Billionaire/Majestas hospitality group. He has also been a television personality and socialite.

In short

  • Briatore held senior leadership roles at Benetton and Renault in Formula One.
  • He was forced out of Renault after the 2009 Crashgate scandal.
  • He returned to Formula One with Alpine in 2024 as an executive adviser.
  • He is a prominent figure in luxury hospitality through the Billionaire/Majestas group.

Quick questions

Who is Flavio Briatore?
He is an Italian businessman and motorsport executive best known for senior Formula One roles with Benetton, Renault, and Alpine.
When was Flavio Briatore born?
He was born on 12 April 1950.
What is Flavio Briatore known for in Formula One?
He is known for managing Benetton and Renault’s Formula One teams and for returning to Alpine in an advisory and leadership role.

Sources

  1. Treccani — https://www.treccani.it/enciclopedia/flavio-briatore/
    Supports: Birthplace, early business career, and Formula One management history.
  2. Italian Wikipedia — https://it.wikipedia.org/wiki/Flavio_Briatore
    Supports: Biographical overview, occupation, and association with Majestas/Billionaire Life.
  3. Wikipedia — https://www.wikipedia.org/wiki/Flavio_Briatore
    Supports: General biography, Formula One roles, and later Alpine involvement.
  4. Motorsport Magazine — https://www.motorsportmagazine.com/articles/single-seaters/f1/flavio-briatore-from-fraudster-to-fashion-executive-to-f1-boss/
    Supports: Motorsport career context and recent Alpine role.