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July 27, 2026Short & citedBlog
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Screen & Stage • Film

Barbie

Barbie is a fashion doll franchise created by Ruth Handler and manufactured by Mattel, which expanded into books, television, video games, and films.

Updated July 27, 20261 min readCited sources

Barbie is a fashion doll franchise created by Ruth Handler and introduced by Mattel in 1959. It has since expanded into a major multimedia brand including films, television, and video games.

What it is

Barbie began as a fashion doll based on the German Bild Lilli doll and was first sold on March 9, 1959. The brand quickly grew into a line of dolls, accessories, and related merchandise, becoming one of Mattel's most commercially significant properties.

Why it matters

The Barbie brand is a globally recognized cultural icon, widely distributed in Canada and beyond. Its multimedia expansion—spanning animated films, TV specials, video games, and the 2023 live-action film—has cemented its place as a defining toy-based entertainment franchise.

Key details

The first live-action Barbie film, a satirical fantasy comedy directed by Greta Gerwig and co-written with Noah Baumbach, was released in 2023. It stars Margot Robbie as Barbie and Ryan Gosling as Ken, following their journey between Barbieland and the real world.

In short

  • Barbie was introduced as a fashion doll in 1959.
  • The brand expanded into a multimedia franchise with films and TV.
  • The first live-action film, Barbie (2023), was directed by Greta Gerwig.
  • The film stars Margot Robbie and Ryan Gosling.
Canadian angle

Barbie is widely distributed and culturally recognized in Canada, where the 2023 film was released theatrically and the brand remains a familiar part of popular culture.

Quick questions

What is Barbie?
Barbie is a fashion doll franchise created by Ruth Handler and produced by Mattel, later expanded into a broad multimedia entertainment brand.
Is Barbie a film or a toy?
Barbie is originally a toy franchise, but it also includes films, television productions, and other media.
Who created Barbie?
Barbie was created by Ruth Handler.

Sources

  1. Wikipediahttps://en.wikipedia.org/wiki/Barbie
    Supports: Creation, introduction date, creator, manufacturer, and multimedia franchise background.
  2. Wikipediahttps://en.wikipedia.org/wiki/Barbie_(film)
    Supports: 2023 live-action film details including director, cast, release, and premise.
  3. Wikipediahttps://en.wikipedia.org/wiki/List_of_Barbie_films
    Supports: Overview of the Barbie film series and animated/live-action entries.
  4. Encyclopaedia Britannicahttps://www.britannica.com/topic/Barbie-film
    Supports: Independent confirmation of the 2023 film, director, and its significance.